is a Lou Gehrig Advertising Postage Meter Stamp. A grinning Gehrig suggests you "Try
Huskies The Swell New Whole Wheat Flakes." The envelope front
shown below mailed from General Foods Corporation on Aug. 19,
1938. General Foods Corporation to promote Post's "Huskies" Whole Wheat Flakes, started the "Huskies Club." The President, and main spokesman of the "Huskies Club" was New York Yankees legend Lou Gehrig. This Postage Meter Stamp was used by General Foods in their mailings to promote the product.
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