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1934 Wheaties
Lou Gehrig Ad
1934 Wheaties Lou Gehrig Ad

 

  1934-1935 Series 1 Wheaties Hand Cut Baseball Card Checklist
 
1934-1935 Series 1 Wheaties Baseball Cards
1952 Wheaties Hand Cut Baseball Cards
Item Details
  • CIRCA - 1934-1935
  • MANUFACTURER - General Mills
  • SIZE -  6" x 6 1/4" 
  • PRICE GUIDE - $1,500.-$3,000.
    Complete set of 27 cards
     Excellent - Near Mint condition

Information Provided by:
Keymancollectibles.com

 
 
NOTES:
 
    Lou Gehrig of the New York Yankees became the first athlete ever to appear on a box of Wheaties cereal in 1934, when General Mills issued 12 hand cut cards on the back of the Wheaties cereal box. As advertised "12 FREE - Pictures of Famous Champions," one on each box, were sold in 1934, and an additional 15 athletes were made available in 1935. The oversized cards measure 6" x 6-1/4" with the frame, and 5" x 5-1/2 without the frame. The blue-tone player photo, has a blue and Wheaties-orange background, with a white facsimle autograph at the bottom

 The first two cards on the checklist, Jack Armstrong, was the "All-American Boy" a fictional character, part of an advertising campaign created by General Mills. Illinois high school track star Herman "Jack" Waddington posed for the photo used for the cards. The unnumbered cards are listed in alphabetical order.
1934-1935 Series 1 Wheaties Baseball Card Checklist
 
1 Jack Armstrong (Batting) 14 Lou Gehrig
2 Jack Armstrong (Throwing) 15 Goose Goslin 
3 Wally Berger 16 Lefty Grove
4 Tommy Bridges 17 Carl Hubbell
5 Mickey Cochrane (Dark hat) 18 Travis C. Jackson
6 Mickey Cochrane (White hat) 19 "Chuck" Klein
7 George KellJames "Rip" Collins 20 Gus Mancuso
8 Dizzy Dean 21 Pepper Martin (Batting)
9 Dizzy Dean, Paul Dean 22 Pepper Martin (Portrait)
10 Paul Dean 23 Joe Medwick
11 William Delancey 24 Melvin Ott
12 "Jimmie" Foxx 25 Harold Schumacher
13 Frank Frisch 26 Al Simmons
      27 "Jo Jo" White

 
 
1934 Wheaties "Pictures of Champions" Advertisement
1934 Wheaties Pictures of Champions advertisement

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