This
is a vintage 1960s Yoo-Hoo Beverage Co. "Me For
Yoo-Hoo" Chocolate flavored beverage can featuring illustrations
of bottle caps with the likeness of Yankee stars Bobby Richardson,
Mickey Mantle, Yogi Berra, Tom Tresh, and Whitey
Ford. While many people recall Berra's long-standing promotion of the chocolate beverage, the drink was actually invented many years earlier, in the 1920s. It wasn't until Berra became friends with the owner of the company in the 1950s, however, that Yoo-Hoo became a household word. Berra not only recruited a number of investors to help finance a major production facility, but also enlisted the aid of many of his teammates, most important Mickey Mantle, to help promote the beverage. Their efforts were very successful. In a short time Yoo-Hoo became one of the most popular refreshments in America and the chosen drink of every diehard Yankees fan.
The can would have had more of a yellow color
similar to the color of the can pictured bottom right.
Most cans found today will have rust, and fading of the
yellow color. A can without rust, and fading could sell
for $100. plus. Woe the days before the flip top can
opener.
