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is a vintage 1960s Yogi Berra Yoo-Hoo Six Pack Carton
that was used to hold 12 ounce bottles of the Yogi Berra endorsed "Drink of
Champions" Yoo-Hoo. Both the long sides, have the
likeness of Berra; one catching, and one hitting. Each
long side also has the slogan "Me for Yoo-Hoo"
says Yogi Berra-Mickey Mantle- N.Y. Yankee Stars". Mickey Mantle also did
adverting for Yoo-hoo, but Yogi Berra was the Main Spokesman.
A quote from Yogi: "I didn't say all the things
I said".
While many people recall
Berra's long-standing promotion of the chocolate beverage, the drink was actually invented many years earlier, in the 1920s. It wasn't until
Yogi Berra became friends with the owner of the company in the 1950s, however, that
Yoo-Hoo became a household word. Berra not only recruited a number of investors to help finance a major production facility, but also enlisted the aid of many of his teammates, most important
Mickey Mantle, to help promote the beverage. Their efforts were very successful. In a short time
Yoo-Hoo became one of the most popular refreshments in America and the chosen drink of every diehard Yankees fan.
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