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is a 1947 New York Yankees Official Program and Score
Card. This program has historic significance sporting
the first appearance of the now famous New York Yankees
top hat logo. Artist Lon Keller provided artwork
for a number of pro sports teams and events including
the New York Yankees but he is most recognized for
designing the New York Yankee's emblem, first appearing
in 1947.
visit
Lon
Keller Pro Sports Art Gallery
for More great cover art done by renown Sports artist
Lon Keller
Below
Left shows article appearing in a 1976 Yankees Daily
scorecard.
Center photo shows the original concept by Lon Keller
which was used in the 1946 Spring training Itinerary.
Larry MacPhail co-owner of the New York Yankees not
completely satisfied then asked Lon Keller to refine the
logo. Lon sat down and put a baseball around the
Yankees, made the "K" into a bat, and put the
top hat on top. First appearing in the 1947 Spring
training Itinerary the famous Yankees Logo we know today
Pictured to the right.
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