is a manufacturer of sports cards. The company produced
baseball cards from 1959 to 1963, as well as several football
sets and a single basketball set in this same era. The entire
first 80 card set, issued in 1959 featured Ted Williams. In 1981,
the company once again began production and is a leading
manufacturer in today's market. Fleer was then owned by Rite
Aid, the well-known Pharmacy. After bankruptcy in 2005 the
Upper Deck company resumed making cards under the Fleer name.