as the Topps gum company in 1938, the Brooklyn, NY based,
Topps Gum was eventually replaced by Bazooka Bubble Gum in
1947 and is now one of America's most recognized products.
Topps added trading cards in 1950 to try and enhance gum
sales. That year, Hopalong Cassidy and Frank Buck "Bring
'em Back Alive" cards were issued. The following year the
first baseball cards were published (Red Backs, and Blue Backs
game cards.) In 1952 the First set was issued with the famed
Mickey Mantle Rookie Card, and a Stick of Gum!