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Menu from Joe DiMaggio's World Famous
Restaurant & Cocktail lounge,
overlooking the world-famous
Fisherman's Wharf in San Francisco. In
1937, a season removed from his
All-Star rookie season with the New
York Yankees, Joe DiMaggio invested
$25,000 in the restaurant. Named "Joe
DiMaggio's Grotto," he brought his
brothers in, and left Tom in charge to
run the business. Their farther
Giuseppe was a lifelong fisherman, as
were generations of DiMaggio's before
him. Not long before the restaurant was
opened, the father and older brothers
set out every morning to take crabs off
the ocean floor. Joe received a
wholesale price of 22 cent a crab for
his catch.
The Fold's in this menu is the result of a special "FOLD
HERE" mailing feature. The
back reads: "If you desire to mail this
menu to your friends, please address
and hand same to your waiter. We will
take care of postage and mailing." The
3¢ postage dates the
menu no later than 1958. (dated by the
New York Public Library circa 1956) There is another
variation that depicts Joe DiMaggio's
after swing, instead of the 4 bats and
ball design on this menu. It also has
an orange outer border instead of
green.
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