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Commemorating the 100th anniversary of
professional baseball, Major League
Baseball introduced the MLB logo in
1969. The logo was to be placed on all
officially licensed products,
thereafter. Campbell's soup in
conjunction with Major League baseball
helped promote the new logo with a
Campbell's Kids Premium promotion. In
the exclusive Campbell premium offer,
twelve MLB collectibles were made
available for cash and 4 different
labels from Campbell's "Baseball Nine"
soups, that feature the Major League
emblem on the label.
The "Baseball Nine" soups included; Chicken Noodle, Chicken with Rice,
Chicken & Stars, Vegetable, Vegetarian
Vegetable, Chicken Vegetable, Turkey
Vegetable, Turkey Noodle, and Beef
Noodle. The twelve collectibles
included;
The Sluggers Ring -.50¢, Belt - $1.25,
Sunglasses - $2.50, Tankard - $6.95,
Training Shirts - $2.25, Batting Glove
- $1.00, Power Meter - $1.00, Bank -
$2.75, Autograph Book - $1.25, Watch -
$6.95, Locker Bag - $3.75, and the
Ladies' Day Charm Bracelet - 50¢.
As advertised in a June, 1969 Boys Life magazine; "Every day is Ladies'
Day when they own this beautiful charm
bracelet. A ball, a bat, a glove, and
the major league emblem decorates the
gold-colored metal chain." An order
blank was made available in the ad for
the offer that expired in January 1970.
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