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Right around 1950 Wheaties launched
their "Sparked Up" advertising print
campaign. In 1953 Wheaties featured a
"Spark Up" back page ad that appeared
in Del Comics; Little Lulu, Tarzan, Walter Lantz new
funnies, The Lone Ranger, Gene Autry,
Red Ryder, Woody Woodpecker, and Looney Tunes Merrie Melodies comics
books. The comic strip advertisement
started with the slogan "Spark Up" and
a quote from a top athlete of the day.
"SPARK
UP
If you want to be a Catcher!" said
Yogi Berra, or "SPARK
UP
You're Swinging Late!" Said Home
Run King Al Rosen.
The "Spark Up With Wheaties" comic strip was also accompanied with a
facsimile signed photo of the athlete
with the instructions; "Cut this photo
out. Look for different Champion
pictures in Other Del Comics." Because
the ad was printed on the higher
quality, glossy paper on the back cover, instead of the interior
pages, they maintain more of the original color
brightness.
The 'Cut-Photos' include champions; NFL HOFér Tom Fears, Hockey HOF'er Sid
Abel, Basket ball HOF'er Bob Davies,
and baseball stars,
Yogi Berra, Roy Campanella, George Kell,
Stan Musial, Robin Roberts, and Al
Rosen. The "Spark up" cut photo
checklist below features baseball
champions only.
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