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In 1960 the J.B. Williams Company
enlisted Gil Hodges - "Great first
baseman of the world champion Los
Angeles Dodgers," to promote Aqua
Velva. Offered in the promotion was the
Gil Hodges 1960 Baseball Schedule and
Fact Book, a 64-page handy pocket-size
book for easy reference. The book was
made available free when you bought a
bottle of medium size Williams Ice Blue
Aqua Velva.
The pocket-size book pictures Gil Hodges in a batting stance on the front,
and There's
Something
about an Aqua Velva Man" advertisement
on the back. The contents includes:
1960 major league previews; American
and National league rosters and
schedules; Major League Ballparks,
seating diagrams, game information:
times, ticket prices, directions,
TV-Radio details; 1959 major league
averages, pace setters since 1940,
records, active and all-time leaders,
pennant and series winners, writers
awards, Hall of Fame members; "Minor
League Roundup"
The
1960 Williams Ice Blue Aqua Velva color
Sunday comics newspaper advertisement
features an illustration of Gil Hodges
holding the 1960 Baseball Schedule and
Fact Book. Below the Aqua Velva ad, on
the full newspaper page, is a "Hit a
homer... but scored an error!"
comic strip, promoting Vaseline Hair
Tonic. At the bottom is a Pepsodent ad.
This full page combination of ads
appeared in Sunday comic strip sections
across the country in April of 1960.
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