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BASEBALL BAT
DATING GUIDE |
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Bost Tooth Paste 1938 Yankees Schedule
Advertising
Matchbook |
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Bost 1938 Yankees
Schedule Matchbook
cover |
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Item Details |
-
CIRCA
- 1938
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MANUFACTURER
- Lion Match Corp.
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ADVERTISER
- Bost Tooth Paste
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SIZE
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1-1/2" x 4-1/2"
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PRICE GUIDE
- $10.00-$15.00
Complete with
Matches -
$15.00-$20.00
Very Good-Excellent
Condition
Value is based on a
limited number of
sales
Information
Provided by:
Keymancollectibles.com
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This Bost Tooth Paste advertising
matchbook cover features a 1938 New
York Yankees, home game schedule on the
inside. Matchbook baseball schedules
were often used by a variety of
advertisers. The idea being after all
the matches are used the baseball fan,
will keep the schedule for their
favorite team, saving the advertising
on the other side. Distillers commonly
used matchbook schedules, distributing
them to bars
where baseball fans gathered for a
drink and a smoke. Taverns & lounges
also used this medium to promote their
establishment.
There was a time when smoking cigars & cigarettes at the game was
permitted. Cigarettes were even sold at
the ballpark. Some teams printed their
own complimentary matchbook schedules.,
and made them available at the
ballpark. The "Before and After using
Bost Tooth Paste, The Smokers Friend"
advertisement on this match book is
identical on both the front and back,
separated by the section of the
matchbook called the saddle which
reads; "Awarded the Good Housekeeping
Seal Of Approval."
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Bost Tooth Paste 1938
Yankees Schedule Matchbook |
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KEYMAN COLLECTIBLES
RELATED RESOURCES |
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