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1957 Newspaper Ad

 

  Finer Points of Baseball For Everyone Advertising Premium Instructional Books
   
 
  • CIRCA - 1957-1960s
  • PUBLISHER - WM. C. Popper & Co.
  • SIZE -  3.25" x 4.50"
  • PRICE GUIDE - $15.00-$25.00
    Very Good - Excellent Condition
 
 
NOTES:
 
    From 1957 through the1960s, CM. C. Popper & Co. published a set of twelve "Finer Points Of Baseball" instructional books, which provided advertising on the back for their clients. For the most part early books were used as a premium for meat companies, giving them away, inserted into packages of hotdogs, such as; White seal Franks, Neuhoff's Frankfurters, Essem Hotdogs, and Hygrade's Wieners. Other ads that show up are Keds Shoes, Reed Candy Company,  Fleet Wing Gasoline and Stop & Shop Supermarkets.

 By the 1960s, an array of advertisers began using the baseball books, including; local banks, and car dealerships, Mr. Softee, Baseball on NBC TV/DX Oil, Sealtest Foods, All Star Dairies, International Harvester, Weaver Potato Chip Co., Country Kitchen Restaurants, Hood Ice Cream, Horn & Hardart Automats, Holland Popsicle, and Manny's Baseball Land, located across from Yankee Stadium. There are books that do not have an ad on the back.

  The front illustrates a baseball on nine covers with "How To" play a position; with an accompanying illustration for that position, and reads "Hints For Little, Junior, Midget, and Babe Ruth players" at the bottom. Copyrights run from 1957 through 1966. Some books were issued by Vital Publications in the mid '60s.



 
  Finer Points of Baseball For Everyone Book Checklist  
 
Baseball Finer Points How To Play Second
How To Catch How To Play Third
How To Pitch How To Play Short Stop
How To Bat How To Play Outfield
How To Run Bases Rules For Umpires
How To Play First How To Use Signals
 
 
Finer Points of Baseball For Everyone Books
Finer Points Of Baseball For Everyone Rules For Umpires

1960 Newspaper Ad 1962 Newspaper Ad 1967 Newspaper Ad

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