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  Joe DiMaggio's Grotto Restaurant Matchbook
 
Joe DiMaggio's Restaurant Matchbook
Joe DiMaggio Restaurant Matchbook Back Cover Panel
Item Details
  • CIRCA - 1940
  • MANUFACTURER - The Diamond Match Co.
  • ADVERTISER - Joe DiMaggio's Restaurant
  • SIZE -   1-5/8" x 4-1/2" (cover)
  • PRICE GUIDE - $10.00-$15.00
    With Matches - $20.00-$30.00
    Very Good-Excellent Condition

Information Provided by:
Keymancollectibles.com

 
 
NOTES:
 
   Matchbook from Joe DiMaggio's World Famous Restaurant & Cocktail lounge, overlooking the world-famous Fisherman's Wharf in San Francisco. In 1937, a season removed from his All-Star rookie season with the New York Yankees, Joe DiMaggio invested $25,000 in the restaurant. Named "Joe DiMaggio's Grotto," he brought his brothers in, and left Tom in charge to run the business. Their farther Giuseppe was a lifelong fisherman, as were generations of DiMaggio's before him. Not long before the restaurant was opened, the father and older brothers set out every morning to take crabs off the ocean floor. Joe received a wholesale price of 22 cent a crab for his catch.

 The front panel depicts an artistic view of Fisherman's Wharf, and reads, "JOE DI MAGGIO'S GROTTO, FISHERMAN'S WARF SAN FANSICO" The back panel, illustrates "Joe DiMaggio "NEW YORK YANKEES" The saddle reads after the white & orange crossed bats: "VISIT THE Unique Cocktail Lounge" the footer "Made in U.S.A., THE DIAMOND MATCH CO. CHICO. CALIF." Inside reads; JOE, DI MAGGIO'S, RESTAURANT, ENJOY DI MAGGIO'S, DELICIOUS STEAK, CHICKEN OR FISH FINNERS, LUNCH 11 TO 3, PHONE, ORDWAY 2266, FOR RESERVATIONS"

 
 
Joe DiMaggio's Grotto Restaurant Matchbook
Joe DiMaggio's Grotto Restaurant Matchbook Joe DiMaggio's Grotto Restaurant Matchbook
Front Cover Panel Striker Inside Matchbook

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