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Matchbook from Joe DiMaggio's World
Famous Restaurant & Cocktail lounge,
overlooking the world-famous
Fisherman's Wharf in San Francisco. In
1937, a season removed from his
All-Star rookie season with the New
York Yankees, Joe DiMaggio invested
$25,000 in the restaurant. Named "Joe
DiMaggio's Grotto," he brought his
brothers in, and left Tom in charge to
run the business. Their farther
Giuseppe was a lifelong fisherman, as
were generations of DiMaggio's before
him. Not long before the restaurant was
opened, the father and older brothers
set out every morning to take crabs off
the ocean floor. Joe received a
wholesale price of 22 cent a crab for
his catch.
The front panel depicts an artistic view of Fisherman's Wharf, and reads,
"JOE DI MAGGIO'S GROTTO, FISHERMAN'S
WARF SAN FANSICO" The back panel,
illustrates "Joe
DiMaggio "NEW YORK YANKEES" The
saddle reads after the white & orange
crossed bats: "VISIT THE
Unique
Cocktail Lounge" the footer
"Made in U.S.A., THE DIAMOND MATCH CO.
CHICO. CALIF." Inside reads; JOE, DI
MAGGIO'S, RESTAURANT, ENJOY DI MAGGIO'S,
DELICIOUS STEAK, CHICKEN OR FISH
FINNERS, LUNCH 11 TO 3, PHONE, ORDWAY
2266, FOR RESERVATIONS"
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