Kellogg's The Home Plate Ad

This advertisement was featured in popular magazines in June of 1912. Titled "Ready's Great Slide to Home Plate," the ad reached 80,000,000 readers nation wide. The ad shown here appeared on the inside of the back cover, of the June 1913 issue of Ladies' Home Journal. The outer back cover has an Eastern Kodak Co. ad. The front cover of this issue features a Harrison Fisher bride illustration.

The Kellogg's advertisement illustrates a group of boys playing baseball, using a box of Kellogg's cereal as "The Home Plate," as it read at the top. At the Bottom reads Look For The Signature" With a W. K. Kellogg signature in red with the last "g" looping the signature on the cereal box to the right.

Will Keith Kellogg, was one of the first to revolutionize breakfast as we know it. Going out alone he founded the Kellogg Toasted Corn Flake Co in 1906 and to differentiate his flakes from other fierce competitors he added his own signature to each box of Corn Flakes.

1912 Kellogg's The Home Plate Magazine Advertisement


Front Cover	Back Cover Kodak Ad

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