Baseball's 100th Anniversary Pencil

Produced by the Louis F. Dow Company, these Hillerich & Bradsby Co., Louisville Slugger "Baseball's 100th Anniversary" mechanical bat pencils were made available for advertiser's to promote their business. The dark mahogany color wood bat pencils feature a Louisville Slugger center brand with "Baseball's 100th Anniversary" on the barrel in gold. One of the most successful promotions was with General Mill's Wheaties Baseball's 100th Anniversary box tops offer.

The pencils were made available by sending in .10¢ and one Wheaties Box-Top to Wheaties Minneapolis, Minnesota. The pencil, shaped like a baseball bat has a bronze, fully automatic, sturdy durable mechanism. Details about the Wheaties 100th Anniversary Baseball Pencil offer, was also promoted over the radio. The mechanical pencils were also available direct from the Lewis F. Dow, an advertising specialties company in St. Paul, Minnesota. The Baseball bat pencils were offered for .25¢ without advertising.

1939 Baseball's 100th Anniversary Mechanical Pencils


Mechanical Pencil Gold Finish Tip	1939 Wheaties Baseball Bat Pencil Ad

Wheaties Mechanical Pencil branding


Louis F. Dow Co. St. Paul Minnesota Mechanical Pencil Offer	Radio Promotion

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