Babe Ruth Magic Lantern Slide

This is a 1930's Babe Ruth Magic Lantern Puffed Wheat advertisement glass slide. Also known as Optical lantern slides they were used as a form of entertainment before there were movies and television. The slides were viewed by using an artificial light source and a combination of lenses (Magic Lantern) that would enlarged the small transparent images and projected them onto a wall or screen. Back in the day Oil lamps were used to illuminate the slides.

"Magic Lanterns" date as far back to the 1700s and earlier. While most magic lanterns were designed as simple wooden boxes fitted with a handful of precision brass parts, a few were ornately decorated with exotic painted scenes or engraved metal casings. The glass slides were also used as an advertising medium, inserted into magic lantern projectors at local movie theaters between acts when they changed the reels. These slides were used into the 1950's when the Magic lanterns were replaced with slide projectors.

Babe Ruth was not only the Sultan of Swat, the King of Clout, but also the King of product endorsements. One of the more popular ad campaigns was conducted by Quaker Oats, who snared the Sultan to endorse a wide variety of giveaway premiums, through the Babe Ruth Baseball Club, during the 1930's. This Magic Lantern glass slide ad pictures Babe Ruth eating a bowl of Puffed Wheat in his Yankee uniform. What else would the Great Bambino wear to breakfast.

Babe Ruth Puffed Wheat Magic Lantern Glass Slide Ad


Reverse side of Babe Ruth Magic Lantern Slide	Babe Ruth Puffed Wheat Magazine Advertisement

1930's Babe Ruth Puffed Wheat Advertisement

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