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BASEBALL BAT
DATING GUIDE |
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1950 Jackie Robinson Chesterfield
Advertisement Magic Lantern Glass Slide |
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Jackie Robinson Magic
Lantern
Chesterfield ad |
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Item Details |
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CIRCA
- 1950
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MANUFACTURER
- Albert F. Prieger
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ADVERTISER
- Philip Morris
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SIZE
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3.25" x
4"
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PRICE GUIDE
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$100.-$200.
Very Good-Excellent condition
Information
Provided by:
Keymancollectibles.com
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This is a 1950 Jackie Robinson Magic
Lantern Chesterfield advertisement
glass Slide. Also known as Optical
lantern slides they were used as a form
of entertainment before there were
movies and television. The slides were
viewed by using an artificial light
source and a combination of lenses
(Magic Lantern) that would enlarged the
small transparent images and projected
them onto a wall or screen. Back in the
day Oil lamps were used to illuminate
the slides.
"Magic Lanterns" date as far back to
the 1700s and earlier. While most magic
lanterns were designed as simple wooden
boxes fitted with a handful of
precision brass parts, a few were
ornately decorated with exotic painted
scenes or engraved metal casings. The
glass slides were also used as an
advertising medium, inserted into magic
lantern projectors at local movie
theaters between acts when they changed
the reels. These slides were used into the 1950's
when the Magic lanterns were replaced
with slide projectors.
The Jackie Robinson Chesterfield
advertisement was part of a 1950 ad
campaign that included endorsements by
baseball greats such as Ted Williams,
Stan Musial, Joe DiMaggio, Jackie
Jensen, and Bucky Harris. This Magic
Lantern glass slide ad pictures Jackie
Robinson holding a pack of Chesterfield
cigarettes, in uniform, with the
Brooklyn Dodgers logos airbrushed out.
The red background above the playing
field reads "Take my tip - Smoke
Chesterfield -
much
Milder" Bellow is
Jackie Robinson's facsimile autograph,
beneath reads: "Sensational Star
Ballplayer, Brooklyn Dodgers." At
the bottom read over a yellow
background reads: "Always Buy
Chesterfield, The Best Cigarette For
You To Smoke, Milder
much
Milder"
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1950 Jackie Robinson
Chesterfield Magic Lantern
Glass Slide |
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Reverse side of 1950
Jackie Robinson
Magic Lantern Slide |
1950 Jackie Robinson
Chesterfield
Magazine Advertisement |
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KEYMAN COLLECTIBLES
RELATED RESOURCES |
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