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The grand opening of the Mickey
Mantle bowling center took place at 200
Exchange Park North in Dallas Texas on
February 7, 1959. The 32-lane building
was a $400. investment, with Mantle,
and his associates putting up $100,000.
and the Brunswick Company financing the
balance. The bowling center
became part of a
contract dispute in 1959. The Yankees
wanted Mantle to take a $15.000 cut
in pay, and Mantle said he would
not take the cut, but deserved a $3,000. raise
to $75,000.
He publicly stated he would be more
than happy to stay in Dallas and run
his bowling alley rather than accept
the pay cut.
Mantle received the raise, and the following year sold some of his stock.
He stated that he had been overburdened
with absentee ownership of the lanes,
and it was hurting both the bowling
center and his ball play. Mantle
remained as a major stockholder and the
lanes continued under the name of
"Mickey Mantle bowling center."
The front panel of the matchbook features the double MM Mickey Mantle
Bowling Center logo, with a place to
write your bowling scores. The back
panel features the full "MM" Mickey
Mantle Bowling Center logo, and address
"200 Exchange Park North." The saddle
has the bowling center phone number "FL
7-6575" The footer reads; "Universal
Match Corp. Dallas" The inside is
blank.
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