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In 1948, Bob Feller teamed up with
"Popsicle Pete," appearing on
nationwide radio broadcasts reaching a
total listening audience of more than
32 million, telling the story of
Popsicle's fight to curb juvenile
delinquency.
Feller also helped promote the Popsicle
Pete premiums that were offered in the prize
catalog. The Popsicle Pete Giant Gift
List featured a verity of prizes, which
were to be redeemed for popsicle bags
(wrappers) or bags and cash.
Baseball items included; The
"Popsicle Pete" #41 Fielders Glove,
for 500 bags, or $1.00 and 25 bags, #10
Bob Feller Pencil, for 50 bags or .10¢
and 10 bags, #50 Bob Feller Wilson
Fireball Baseball, for 300 bags or .60¢
and 25 bags, #158
Superior Baseball bat for 75 bags
or .15¢ and 20 bags.
In April of 1939, Karl McCready won the title of the "Typical American
Boy." Selected by a committee of judges
headed by Dale Carnegie, Karl was in
competition with 25,000 other boys, and
received a lifetime contract to be
"Popsicle Pete," a living Trademark.
Popsicle Pete was introduced on the
radio program Buck Rogers in the 25th
Century as having won the "Typical
American Boy Contest." The character
told listeners that they could win
presents by sending wrappers from
Popsicle products to the manufacturer.
Pete continued to appear in the
company's advertising campaigns for
over 50 years.
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