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Makers of Pipe mixture blend no 53,
Cigarettes blend no. 97, Little King,
and President cigarettes, the Rum &
Maple Tobacco Corporation advertised a
matchbook baseball contest to promote
their line of tobacco products in 1953.
The Match Industry Information bureau
awarded the Rum & Maple Tobacco Corp.,
a Joshua Plaque certificate for the
most distinguished use of matchbook
advertising in the tobacco industry.
The company was one of three winners
selected from among the nearly 300,000
American business concerns which used
the medium in 1953.
The Joshua plaque is named for the matchbook's inventor, Joshua Pusey. He
received a patent for his invention of
the paper matchbook (which he called "flexibles")
in 1889, and later sold the invention
to the Diamond Match Company for $4,000
in 1896.
The front of the matchbook states "Attend every game of the 1953 World
Series Full particulars inside" Rum &
Maple offered $2,000. worth of awards
in the "Baseball Contest." The Grand
Prize winner won; round trip air
transportation, box seats for the
entire 1953 World Series for two,
deluxe hotel accommodations, meals and
all expenses while away from home. The
2nd prize winner received $100. and
$50. went to the 3rd prize winner.
The contest rules: 1- Predict final position of each team in American &
National leagues 1953 baseball season.
2- Name the leading batter in each
league, listing their final batting
average. 3- Send as many entries as you
wish. Print each entry on back of
wrapper from any tobacco or cigarette
listed (above) 4- Entries must be post
marked not later than midnight, July
4th, 1953.
The New York Yankees beat the Brooklyn
Dodger in the 1953 World Series, for
the teams 5th straight title.
(1949-1953) Washington
Senator Mickey Vernon won the American
League batting title with a .337
average. Brooklyn Dodger Carl Furillo
won the National League batting title
with a .344 average.
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