| |
In 1892 Joshua Pusey secured a patent
for the compact cardboard match, and
then sold it to the Diamond Match
Company. It took some time to catch on,
but matchbook advertising became one of
the most successful and cost efficient
adverting mediums of all time. Reaching
for a single matchbook given away to a
patron exposes the advertisement 20-40
times. Baseball was a popular theme to
attract customers to a product or
service.
In 1969 Yogi Berra signed up with Southwestern Petroleum Corporation
(SWEPCO), as a special assistant to the
president. Berra handled public
relations. Founded
in 1933, Southwestern Petroleum
Lubricants LLC is a leading
manufacturer of high performance
industrial lubricants.
The cover of the matchbook pictures Yogi Berra with a New York Mets
baseball cap. (Berra was a coach for
Mets at the time) The cover reads:
"SWEPCO Lubricants - Best In The
League." Says Yogi Berra, See inside
For ...Free Trial Sample SWEPCO Fuel
Impover"
The iside provides information on how
to receive the free sample, by
attaching the front half of the match
cover to your company letter head.
Provide name and title of person, and
request 1 pint FREE sample of SWEPCO
504, without obligation. Mail to: ADV.
Mgr., P.O Box 789, Fort Worth, Texas
76101.
|
|
