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In 1972, Swift & Company offered a $1.00 refund check from Mickey Mantle.
The first 1,000 consumers that sent in
8 wrappers of Swift's Premium All Meat
Franks, along with the official request
form, received the $1.00 Check from
Mickey Mantle, and a Rawlings GJ99
Mickey Mantle Official Fielding Glove.
The next 10,000 post-marked envelopes
received the $1.00 check plus the book;
"Baseball Stars of 1972" by Ray
Robinson. The book pictures Roberto
Clemente on the cover. All request
beyond 11,000 just received the $1.00
check from Mickey. Offer expired on
September 30, 1972.
The full 14.5 inch by 21 inch newspaper page features the comic strip
"Dennis the Menace," at the top and to
the left of the Mickey Mantle Swift ad.
The Mickey Mantle Swift Franks portion
measures 10.5 inches by 14 inches. Both
a color full page, and black & white
3/4 page advertisements appeared in
other Newspapers.
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