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  Toots Shor 51W. 51St. Restaurant Matchbook
 
Toots Shor 51W. 51St. Restaurant Matchbook
Item Details
  • CIRCA - 1940-1959
    MANUFACTURER - Lion Match Co. Inc.
  • AVERTISER - Toots Shor
  • SIZE - 2" x 2"
  • PRICE GUIDE -
    $10.00-$20.00 (full Book)
    $10.00-$15.00 (cover no matches)
    Very Good - Excellent condition

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NOTES:
 
   Dubbed as Baseball's unofficial headquarters, Toots Shor's Restaurant was owned and operated by Bernard "Toots" Shor at 51 West 51st Street in Manhattan from 1940 to 1959. It was the place to be in New York City, frequented by celebrities such as Jackie Gleason, Frank Sinatra, Judy Garland, Marilyn Monroe, Orson Welles, Yogi Berra, and Ernest Hemingway. It was also Joe DiMaggio's home away from his hotel room, and a place of gathering of sports and Broadway figures, who came to see and be seen.

 In the eyes of Toots Shor, the restaurants glory years were those when the Yankees, Dodgers and Giants were riding high in New York. Owner of the New York Giants Horace Stoneham was a regular as well.

 In 1951 Shor hosted a party held in conjunction with the National League’s 75th birthday. Hall Of Famers in attendance were the likes of Kid Nichols, Charley Gehringer, Mel Ott, Rogers Hornsby, Ty Cobb, Tris Speaker, George Sisler, Pie Traynor, Mickey Cochrane, Cy Young, Fred Clarke, Jimmy Foxx and Ed Walsh. Before the evening was considered ended, the old greats—Cobb, Speaker, Hornsby and the rest—pressed Shor for his king-sized menus and table-hopped, getting each other’s autographs.

 The matchbook features a brick design resembling the building at 51 West 51st Street, where the restaurant and lounge was located. The phone number "Plaza 3-9000" is on the saddle. Inside advertises "Facilities for Private Parties, Lunch, Dinner, Supper"

 
 
Toots Shor 51W. 51St. Restaurant Matchbook
Striker side Panel 30 Stick Matchbook

Lion Match Co. Inc. Saddle - Phone Number

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