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AJAX was a brand name used by
Hibbard, Spencer, Bartlett & Co. (HSB&Co.)
for some of their tools and axes.
HSB&Co. was a hardware company in
Chicago, Illinois that sold a wide
range of products, including tools,
cutlery, paints, and sporting goods.
The hardware dealership was the
descendant of a Chicago store called
Tuttle, Hibbard & Co., which took that
name in 1855 when William G. Hibbard
became a partner. When longtime company
employee A. C. Bartlett became a
partner in 1882, the company's name
became Hibbard, Spencer & Bartlett &
Co.
Rev-O-Noc became the in-store brand of
products for HSB & Co. starting in
the mid 1910s. The brand name
Rev-O-Noc, is Conover spelled backwards
which was the last name of John Conover
the Vice President of Hibbard, Spencer
Bartlett and Company.
The earliest AJAX bats produced around 1895 were branded with an image of
Ajax the Great, a Greek mythological
hero, inside a circle with "Trade Mark"
below. Above the circle reads: "This
Trademark, Reflects, The Highest
Quality" the circle is flanked by the
model number: "No. - 100" to the left
and right. Below the circle reads: "The
Standard for, Excellence" The AJAZ
Ring Bats were decorated with "Green
Bands" and red stripes.
The next generation of Bats
featured the "AJAX" branding inside an
oval with The model Number above and
below, and "Air Seasoned" above the
Oval, "Selected Stock" Below. This
label was phased out with the
introduction of the Rev-O-Noc branding.
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Hibbard, Spencer,
Bartlett & Co. AJAX Baseball
Bats |
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Green Band Trademarked
League Bat No.100 |
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1895 Catalog Ad |
1895 Catalog Ad |
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