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Buster Brown, a comic-strip character
created by Richard F. Outcault, first
appeared in the New York Herald in
1902. It was Adopted as the mascot of
the Brown Shoe Company in 1904, Buster
Brown, along with Mary Jane, and with
his dog Tige. The Brown Shoe Co. was
founded by George Warren Brown in 1878,
in St. Louis, Missouri.
Back in the 1920s, Baseballs and baseball
bats were a common premium given
away with the
purchase of men's or boys furnishing,
such as a pair of shoes, or a suit, to
attract customers. The "Brown-Bilt"
Buster Brown Shoes ad campaign started
around 1920, dating the bat pictured
above to the 1920s or later.
The "Buster Brown Health Shoes" were introduced in 1926. Marketed as an
important advance in children's shoe
construction, they offered the best
possible protection in correctly made
and well fitting shoes. "Buster Brown
Heath Shoes not only protect their
feet--but their health as well" Each
child is fitted with good sturdy shoes,
with the aid of an X-Ray machine to
guarantee both comfort and style.
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Brown-Bilt Buster Brown Baseball Bat |
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1925 Newspaper Ad |
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