Pennant Brand Baseball Bat

Pennant was a brand of sporting goods sold in the Butler Brothers general merchandise mail order catalog. The Butler Brothers; Edward, George, and Charles, came up with the idea to sell wholesale merchandise to retail stores through the mail and use catalogs as their selling tool. The first warehouse opened in Boston in 1877. Starting in 1879 the brothers expanded to Chicago, New York, St. Louis, and other major cities across the U.S. reaching as far west as San Francisco in 1932. The business eventually became one of the largest wholesalers in the country by the 1940's. In 1960 the business was bought out by City Products Corp of Ohio.

Their catalog consisted of a full line of Pennant brand sporting goods. The company also carried baseball equipment made by major sporting good manufactures such as Spalding, Reach, and the Thomas E. Wilson Co., who was credited in making the baseball gloves for the Butler Brothers, and branded them with the private Pennant label. It is believed that Rawlings produced the gloves in the later years. The Pennant brand baseball bats were "manufactured by the Hillerich & Bradsby Company Makers of the celebrated Louisville Slugger" as stated in the 1918 catalog below. Pennant baseball bats also featured block letter endorsement of players under contract with Louisville Slugger, such as Lou Gehrig, and Jimmie Foxx.

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1918 Butler Brothers Pennant Brand Baseball Bat catalog


1922 Butler Brothers Catalog Pennant Brand Baseball Goods	1932 Butler Brothers Catalog Pennant Brand Baseball Goods

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