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MANUFACTURING PERIOD
Circa 1940-1950s
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RETAILOR
C&S Sporting Goods Co.
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C & S started out of the Sporting
goods department of the Caswell & Smith
Jewelry store at 613 Congress Ave,
Austin TX, in 1913. The store carried
football, tennis, gymnasium, track, and
other athletic equipment. In
1916 they quit the Jewelry
business, so they cold devote their
attention exclusively to the Sporting
goods department. C&S moved to 704
Congress Avenue in 1918. George H.
Mcullough, a star football player at a
the University of Texas became
president of the C & S Sporting Goods
Co., wholesale sporting goods dealers.
By 1929, the C. & S. Sporting Goods company operated three
stores located in Austin, Fort Worth
and San Antonio. They supplied
merchandise, and equipment to local
schools including the University of Texas
Longhorns, which were completely
outfitted by the firm.
In 1935, at the age of 37, Mcullough died, and C. L. (Ox) Higgins was named
president of the firm. "Ox"
Higgins, was an all-Southwest
Conference tackle at the University in
1927 after starring the two previous
years. He also lettered in basketball.
He was a freshman football coach at the
University before joining C & S in
1929.
C. L. 'Ox' Higgins, died suddenly
of a heart attack in 1953, at the age
of 48. After Higgins' death, William
"Rooster" Andrews became C&S president.
In 1946, Andrews turned down an offer
to be a manager with the Miami Seahawks
of the All-America Football Conference
to become a salesman for a C&S Sporting
Goods. In 1968, Andrews became C&S
owner and changed the company's name to
his own. At its peak, Rooster Andrews
Sporting Goods had four retail
locations across Austin.
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C&S Sporting Goods Co. Baseball Bats |
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1913 Caswell & Smith Sporting
Goods Newspaper Ad |
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| 1922 C&S Sporting Goods Co. Newspaper Ad |
1953 C&S Newspaper Ad |
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KEYMAN COLLECTIBLES
RELATED RESOURCES |
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