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  Sundial - Bonnie Laddie Shoes Baseball Bats
   
 
  • CIRCA - 1940s-1950s
  • MANUFACTURER - Unknown
 
 
NOTES:
 
    The two largest shoe companies in St. Louis, Roberts, Johnson & Rand and Peters Shoe Company, merged in 1911 to form International Shoe Company. In addition to Weatherbird, the International Shoe Company made Red Goose shoes, and in 1922 the company added Poll Parrot, and Star shoes. Sundial Shoes and Bonnie Laddie shoes were also a product of the International Shoe Co.

 Back in the 1920s, baseball bats were a common premium given away with the purchase of men's or boys furnishing, such as a pair of shoes, or a suit, to attract customers.

 There are three different Sundial Shoes baseball bat center brands. The Bonnie Laddie "Shoes for Boys and for Girls" center brand trademark logo was used as early as 1925. This bat also reads 'Bonnie Laddie, A "Sundial" Shoe For Boys and Girl' on the barrel. 

The Bonnie Laddie - "Time Will Tell ~ wear Sundial Shoes" is an advertising slogan that dates back to 1926, and into the 1930s. The Bonnie Laddie trademark logo does not read "Shoes for Boys and for Girls"

 The "Sundial Shoes" oval, Dash-Dot-Dash center brand reads "Time Will Tell" at the top, and "Wear Longer" below. The barrel on these bats read "Major League" The Dash-Dot-Dash might indicate that the bat was made by Louisville Slugger.
 

 
 
A.J. Brecher Powell PA Baseball Bat

Center Brand Barrel Stampng


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