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1947 Western Auto Wizard Baseball Bat Ad

1952 Western's Baseball Bat Newspaper Coupon


  Western Auto Stores Wizard Baseball Bats
 
 

MANUFACTURING PERIOD
Circa 1947

RETAILOR
Western Auto Associate Stores

 
 
NOTES
 
   Western Auto Supply Company—known more widely as Western Auto—was a specialty retail chain of stores that supplied automobile parts and accessories. Western Auto primarily sold products under their own private labels, including tires, batteries, electronics, appliances, and tools. Western Auto also sold sporting goods, using the "Western's" private store brand.

 From about 1948 to 1956, baseballs, baseball gloves and bats featured the "Western's" Western Auto circle arrow logo. From 1956 through to the 1980s, Western Auto Associate Stores sold Sporting goods under the private "Revelation" label, which at first featured the western Auto circle arrow. In 1965 the circle arrow was removed, leaving just the "Revelation" script logo. Western Auto issued baseball bats with the "Wizard" branding around 1947. Wizard was a private name brand used for appliances, tools, batteries, and typewriters.

 Western Auto Stores Wizard brand block letter player endorsed baseball bats include: Babe Ruth Model Leaguer No. 284; Ernie Lombardi Model Leaguer No. 284; Ducky Medwick Model Leaguer No. 284; Lou Gehrig Model Major League No. 286; Rogers Hornsby Model Leaguer No. 416; Joe DiMaggio Model Leaguer No. 416; Mel Ott Model Leaguer No. 416; Mickey Vernon Model Leaguer No. 416; Robert Doerr Model Leaguer No. 416;

 Other Wizard Brand bats include: Champion model No. 282, No. 413, No. X794; Official Softball No. 282, No. 466; Regulation Softball No. 290;


 
 
Western Auto Stores Baseball Bats
1948-1955

1956-1965

1966-1980s

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