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Poster Stamps were produced as an
advertising medium, used to promote an
event, and most were saved as a
souvenir, commemorating something. The
term Poster Stamp came about because
many of these stamps were “poster-like”
in their looks or even miniature copies
of full size street posters. Sometimes
used as First Day Cover cachets, with
the baseball centennial stamp, this
poster stamp features the official
Insignia of baseball’s centennial.
They were made available by the National Centennial Commission in rolls
and sheets, and produced in two sizes.
The most common, 2 by 2 inches, and
1-3/8 by 1-3/8 inches. The bottom right
reads: "© Baseball Centennial Inc.
The National Centennial Commission held a contest to design an emblem for
the 100th anniversary of baseball in
the summer of 1938. Unveiled in
December, at the annual meeting of the
National Association of Professional
Baseball Leagues, the winning design
was awarded to New York artist Majori
Bennet.
The red, white and blue patch had four red stripes, symbolic of four
balls, three white stripes,
representing three strikes. A blue
diamond was superimposed on the
stripes, with a white baseball and a
batter completing a swing in the
diamond center. The design was used on
such items as stationary, publications,
advertising, and uniform patches worn
by the players during the year.
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