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Imprint
Art Products Inc. was established in
1951 by commercial artist Ted Scarlet
in Hackensack, New Jersey. The company
made pennants, bumper stickers, decals,
and other souvenir novelty items that
were sold in gift shops, and souvenir
stands across the country, and abroad.
The windshield travel decals were
marketed for 10 to 15 cents under the
brand name IMPKO. Imprints trademark
IMPKO, alien-like smiling imp logo was
first used in 1958. In 1969 Imprint Art
Products Inc. was sued by Playboy
Enterprises for selling facsimile
decals of Playboy's famous trademark
bunny. The company was still operating
into the 1980s.
This New York Yankees windshield travel-decal measures 3.5 by 4.5 inches
and came in a glassine envelope. The
front of the envelope frames the decal
and at the bottom reads; "Don't forget
souvenirs for your friend" The back of
the envelope has Directions on how to
use the decal. Below reads; "This Is A
Fine Quality Decalcomania *İFlex-Cote
Processed For Greater Strength" and
flanked to the right by the IMPKO
trademark logo.
A "Surprise Package" was offered if you "Save These Valuable bags" that
the decal came in, you could "send 4 of
these bags and 25˘ to Gags, Box 73,
Bagota, N.J. and receive Giant Surprise
package" Below the offer box reads;
"Gags, Jokes, Novelties, $1.00 value
only 25˘" to the right "Made In U.S.A."
The bottom fold of the envelope reads;
"Windshield decals available for all
states. If your dealer cannot supply,
send 15˘ for each state required to
P.O. Box 73, Bogota, N.J."
A New York Mets decal was made using the same design as the Yankees
Windshield decal pictured above. Some
IMPKO baseball team decals were
produced
with the same artwork as iron-on
transfers made for the Kaumagraph Co.
and the distributor,
Henal Novelties & Premiums corporation,
but not with a reverse image. These and
other IMPKO baseball team decals
include: The Houston Colt 45s,
Washington Senators, Detroit Tigers,
Cleveland Indians, New York Mets, Minnesta Twins, San Diego Padres,
California Angels, St. Louis Cardinals,
Philadelphia Phillies, Boston Red Sox,
and other Major League teams from the
1960s.
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