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GOLDSMITH MACGREGOR

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Reference

1923 Goldsmith trade Ad
1923 Goldsmith Trade ad

1940 Goldsmith
1940 Goldsmith Baseball Bat Ad
Masback Hardware
Mail order Catalog

1948 MacGregor Goldsmith
1948 MacGregor Goldsmith Baseball Bat ad

1951 Macgregor Goldsmith
1951 MacGregor Goldsmith baseball bat catalog ad
Spring & Summer Catalog

1957 MacGregor Bats
1958 MacGregor Baseball Bat Catalog ad

Goldsmith MacGregor Baseball Bat Dating Guide 
GOLDSMITH BASEBALL BAT DATING GUIDE
  The Goldsmith sons Co., MacGregor Goldsmith, and  MacGregor has used different center brands in their history. The Logo samples pictured below are dated to the years they appear in the Goldsmith and Macgregor catalogs. By matching the samples with the logo on your bat you could approximately date to that era. Although the total years each label was used has not been determined, they do appear in chronological order. Information will be added as it becomes available.  

Sample   Manufacturing Period
Description

Pre 1920s Goldsmith Bat Label   
Pre-1912 Bat Manufacturing Period
 This is the earliest known Goldsmith logo used. It can be approximately dated to about 1912 and earlier. The center brand logo is a simple circled cross with the company name "GOLDSMITH" sandwiched between the words "TRADE" & "MARK" The catalog "No." below left & right of the circle.

1912-1923 Goldsmith Baseball Bat Logo   
1912-1923 Bat Manufacturing Period
 This Goldsmith logo first shows up in a 1906 catalog. It has the same Trade Mark Goldsmith logo cross but a second circle is added creating a border that reads "THE SPORTING GOODS WITH A GUARANTEE" separated by the word "REGISTERED" at the bottom. There is another variation with the the word "REGISTERED" is replaced with a dot. It is most likely that "REGISTERED" pre-dates the dot. The catalog "No." is placed directly below the Goldsmith center brand

Goldsmith Bottle Bat Label   
1917-1919 Bat Manufacturing Period
 This "Goldsmith Bottle Bat" and the "Goldsmith Guaranteed" center brands appear in 1917-1919 catalogs. Most of the Goldsmith center Brands have a decal on the barrel. The Goldsmith Bottle bat Catalog No. 100 has a 300% Class decal. There are bats in this era that feature a Goldsmith Cross decal as the center brand.

1930's Goldsmith Bat Label   
1922-1932 Bat Manufacturing Period
This center brand is loosely dated to 1922-1932. "GoldSmith" is arched across the top, with "CINCINNATI. OHIO" arched opposite, at the bottom. Centered is the circled Gold Smith Cross logo. The top of the cross reads "REG US" and the bottom reads "PATOFF" The bat model on each side of the circle.

1920-1930 era Goldsmith Baseball Bat   
1928-1938 Bat Manufacturing Period
This center brand is loosely dated to 1928-1938. The top border of the football shaped oval reads "P. GOLDSMITH'S SONS" with "CINCINNATI - OHIO" at the bottom. Centered is the circled GoldSmith Cross logo, with "TRADE" at the top and "MARK" at the bottom with ornate engraving on each side. The model number at the bottom outside the oval.

1936-1944 Goldsmith Bat Mabel   
1938-1944 Bat Manufacturing Period
This Center brand has been identified in a 1938 Goldsmith catalog and still shows up in 1944 overlapping the following label. The Trademark Goldsmith Logo cross is removed perhaps because of its resemblance to the German Iron cross, at the onset of WWII. Starting from the top the label reads "~A~ GoldSmith MADE IN U.S.A. Product" with the catalog "No," below
 
1936-1944 Goldsmith Preferred Bat Label   
1938-1944 Bat Manufacturing Period
 This center brand coexists with the pervious label. "GoldSmith" is at the top with "MADE IN U.S.A." just below. There is also another variation that has "CINCINNATI" sandwiched between GoldSmith & MADE IN U.S.A. Below the GoldSmith logo the "a Preferred PRODUCT" slogan logo is added. The catalog "No." below.
NOTE: The possible explanation of the two center brans coexisting is the first logo pictured at the top was used for baseball bats that were sold in other companies catalogs, and the second pictured at the bottom, is exclusive to Goldsmith catalogs.

1944-1952 Goldsmith MacGregor Bat Labe   
1945-1952 Bat Manufacturing Period
Some time around 1944 a merger took place and Goldsmith added the MacGregor name to their products. The company became known as "MacGregor Goldsmith" The new vertical bat label reads from the top (from right to left): "Made in U.S.A" above the newly designed MacGregor, "M" logo, below that is "MacGregor GoldSmith" in script, within a fashioned Goldsmith "G" logo. The bottom of the logo reads "REG. U.S. PAT. OFF." with the catalog "No." below.

MacGregor Bal Label   
1952-1963 Bat Manufacturing Period
In 1952 the Goldsmith name was dropped entirely and the company was simply called MacGregor. The center brand is basically the same as the year before, the vertical bat label reads from the top (from right to left): "Made in U.S.A" above the MacGregor, "M" logo, followed by an enclosed "MacGregor" script logo. The Registered trademark is placed below the MacGregor enclosure, with the catalog number below.

1963-1964 MacGregor Bat Mabel   
1963-1964 Bat Manufacturing Period
This newly designed Center Brand features an enclosed "MacGregor" script logo followed by the Registered trademark centered below an enclosure that reads; 'MADE IN U.S.A." above the catalog "No." and above an enclosed "CINCINNATI, OHIO"

MacGregor Brunswick Bat Label   
1965-1966 Bat Manufacturing Period
 By 1961 MacGregor becomes a division of the Brunswick Corporation, and the Brunswick boxed in "B" logo is added to the top replacing the catalog No. below "MADE IN U.S.A." above the "MacGregor" script logo. The Catalog "No." is now place below the enclosed "CINCINNATI, OHIO" at the bottom.

In 1967 the Brunswick Corporation buys out MacGregor, but the Brunswick logo is removed and the MacGregor brand name continues to be used. The font for the first "G" in the MacGregor script logo is changed and is used for all bats made after. Some time after 1974 "Made in U.S.A." is removed and there are different variations of  the same MacGregor logo since.
Goldsmith History

P. Goldsmith's Sons Co. a sporting goods & baseball glove manufacturer, founded by Philip Goldsmith. After a short partnership with Wolf Fletcher in 1875, making baseballs, the company was known as P. Goldsmith & Co. by 1890. In 1906 the name was changed to P. Goldsmith's Sons Co. Goldsmith bought out two struggling sporting goods companies in 1936 & 1937. Draper Maynard and Crawford, McGregor & Canby Co. which became MacGregor Golf Co. Around 1944 Goldsmith added the MacGregor name to their products and became known as "MacGregor Goldsmith" Finally, in 1952 the Goldsmith name was dropped entirely and the company was simply called MacGregor.

MacGregor History
MacGregor - Originally the Crawford, McGregor & Canby Co. and then MacGregor Golf Co. P.Goldsmith & sons purchased the company in 1936 in an effort to expand their product line and market share. Around 1944 Goldsmith added the MacGregor name to their products and became known as "MacGregor Goldsmith" an attempt to trade on the prestigious image the MacGregor company had earned. Finally, in 1952 the Goldsmith name was dropped entirely and the company was simply called MacGregor. MacGregor becomes a division of the Brunswick Corporation by 1961 and in 1967 the Brunswick Corporation buys out MacGregor.
 
 
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