Blatz Beer Milwaukee Braves placemat

With the belief that television would hurt attendance, the Milwaukee Braves were against television broadcasts in Wisconsin. The Braves were featured occasionally on ABC's "Game Of The Week" broadcasts during the 1950s, but were blacked out in Wisconsin. It was not until 1962, when the Braves announced that 15 road games would be televised. In 1963 the TV schedule was increased to 26 games, as reflected on this placemat.

The Blatz Beer Milwaukee Braves On TV Promotion placemats features the Blatz Bottle catcher with the ball, the Blatz Keg umpire signaling 'safe', and the Blatz beer Can base runner Slides into home. The top Flag Reads "Draft-Brewed," and the Bottom Flag Reads Brings You the Braves on TV. A statue was also produced as seen below.

Placemats such as these were used by restaurants to keep their patrons entertained, educated, and amused while they were waiting for their meals to be served. They were meant to be used once and discarded.

At the bottom, below the Milwaukee Braves 1963 TV Schedule Reads: "Blatz Brewing Company, Milwaukee, Peoria Heights, Newark, Los Angeles, Brewed at Milwaukee, Peoria Heights, Newark, Los Angeles"

Blatz Beer Milwaukee Braves On TV 1963 Schedule Placemat

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