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In 1998, Yankees all-star shortstop
Derek Jeter signed a one year
endorsement contract with Best-foods as
the National spokesman for Skippy
Peanut butter.
Jeter became the first person to
endorse Skippy. Bestfoods distributed 5
million jars of peanut butter with an
image of Jeter before the end of 1998.
The company planned to continue the
contract beyond the initial year, and
in 2001, distributed Skippy Peanut
butter jars with 1 0f 4, Derek Jeter
baseball card discs at the top of each
lid.
Jeter's first duty as a Yankee Sponsor in 1998, was to say hello to an
inflatable jar of Skippy before a
Yankee game. Derek Jeter "Autographed
Photo Reproductions" were given away at
select Key Foods supermarkets in 1998,
curtesy of Skippy Peanut Butter. On May
8, 1999, The Yankees had a Derek Jeter
Growth Chart giveaway to fans 14 &
under, sponsored by Skippy Peanut
Butter. Best Foods also donated some of
the proceeds from Skippy, to Derek
Jeter's Turn 2 Foundation.
The lids for the both the Super Chunk & Creamy, Skippy Peanut Butter jars,
produced in 1998, features a picture of
Derek Jeter at the top, below "SKIPPY"
(Yankee logo airbrushed off of cap) and
reads: "Play Ball With Derek Jeter,
Instant Win Game (Game Piece Inside)
Win a Family Vacation, For 4 to play
Ball With Derek Jeter, In Tampa
Florida... or one of thousands of great
baseball prizes, No Purchase Necessary
- See Inside For Details." To the left
is a "Cut Here" dash-line to see the
details inside.
The label reads, "Spread The Fun With Derek Jeter" at the top, and
pictures Derek Jeter below, reading:
"Win Instantly, A Chance to Play Ball
With Derek Jeter, See Lid For Details."
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