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1961 North Dakota Newspaper Ad

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  Grain Belt Beer Electronic Advertising Sign Talking Scoreboard Radio
 
  • CIRCA - 1965
  • SIZE -  4"x 11" x 18"
  • ADVERTISER - Minneapolis Brewing Co.
  • PRICE GUIDE - $200.00 - $400.00
    Very Good - Excellent Condition
 
 
NOTES:
 
    Minneapolis Brewing company, makers of Grain Belt Beer issued these talking scoreboard radios to display and distribute to Midwest taverns and restaurants. A bartender would write live score updates on the acrylic face of this radio with a grease pencil, provided with the radio. Minnesota Twin games were broadcast on AM radio station WCCO 830; The Grain Belt Scoreboard aired on WDAY-Radio - AM -970 - NBC - 7 times a day 6 days a week, and KNOX AM radio 1310 in Fargo, North Dakota.

 The company name "Minneapolis Brewing company" on the back sticker dates the radio to about the early to mid 1960s, no later than 1966, when in 1967 the company name was officially changed to "Grain Belt Breweries." 

A sticker on the back reads: “this electronic advertising sign is the property of the Minneapolis Brewing Co. and is loaned with the understanding that it will be prominently displayed. NOTE: To replace bulbs or tubes, loosen screws holding back panel to sides of cabinet. Remove knob by pulling from front of cabinet lift back panel to service." There’s no indication of who manufactured the set.

 
 
Grain Belt Beer Talking Scoreboard Radio
"Marking Pencil For Grain Belt Talking Scoreboard "

Back Panel of Grain Belt Talking Radio

1967 Newspaper Ad 1963 Newspaper Ad

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