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CIRCA
- 1978
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MANUFACTURER
- North American
Systems
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SIZE
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8.25" x 10.5" x 13"
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PRICE GUIDE
- $35.00-$75.00
Excellent-Near Mint
Condition
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Vincent Marotta was the co-creator of
the famed Mr. Coffee automatic brewing
system. Before
the invention of this home brewing
system, consumers had to rely on
peculators to make coffee. After the
development of the Mr. Coffee machine,
marotta, and his partner Samuel Glazer, founded North
American Systems Inc., and brought the
machine to market in 1972. Sales were
good, but Marotta felt, to really make
it a national brand, they needed a
spokesman who people could relate to.
Marotta, had signed with the St. Louis Cardinals in 1942, but was called
to serve in World War II before spring
training. He was a big fan of Joe
DiMaggio, and decided to recruit the
former Yankee to be a spokesman in the
mid-1970s. Marotta contacted DiMaggio
by phone, and Joe was already familiar
with the Mr. Coffee brewer because he
had just won a machine in a golf
tournament. DiMaggio, turned him down
saying, 'Thank you very much, but it’s
not what I do."
The next day, Marotta and his wife, flew to San Francisco and called
DiMaggio again to have lunch which
ended with a handshake and the deal was
done. Mr. Coffee machine sales reached
more than a million by 1975, 50 million
dollars by 1979.
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The Famous Joe DiMaggio
Mr. Coffee |
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KEYMAN COLLECTIBLES
RELATED RESOURCES |
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