Billy Martin Sneaky Snake

The Sneaky Snake Fresh and Saltwater Lure was manufactured by the Gold Tech Mfg. Corp., of Paterson, NJ. The 5 inch, jointed plastic bait named Sneaky Snake was packaged in a carded blister pack. The product was endorsed by Harold Ensley host of a TV fishing show from 1955-1960, and Baseball's Billy Martin. The blister pack card backing had a water-blue color at the top; with a man in a rowboat fishing in the distance, a jumping fish at the end of his line in the foreground, with "SNEAKY FISH" in red on a honey-yellow background, in between the two.

To the left of the fish, shows an autographed picture of Billy Martin in Yankee pinstripes and baseball cap. Below is the caption; 'I am happy to endorse "Sneaky Snake" as one of the best fresh water fishing lures I have ever used.' To the right and below the fish is Billy Martin's facsimile autograph. At the bottom with the lure inside the blister pack reads '"SNEAKY SNAKE" IS BETTER THAN RAPALA'

The back is headed by '"SNEAKY SNAKE," FRESH & SALT WATER FISHING LURE.' Below the header is recommended uses and directions on how to use the lure. The U.P.C. bar code at the bottom, positively dated the package to after 1974. Chances are it was made after 1976, and more than likely the 1980's.

Billy Martin Sneaky Snake Fishing Lure

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