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1956 Newspaper announcement
Yogi Berra Vice President of Yoo-Hoo

Mickey Mantle 'Me For Yoo-Hoo' Match Book
Mickey Mantle 'Me For Yoo-Hoo' Match Book


  Yogi Berra Mickey Mantle Yoo-Hoo Matchbooks
 
Mickey Mantle Yogi Berra - Yoo-Hoo Matchbooks
Yogi Berra Mickey Mantle Yoo-Hoo Matchbooks
Item Details
  • CIRCA - 1960
  • MANUFACTURER - Chicago Match Co. Libertyville ILL
  • SIZE - 1 1/2" x 2" folded
    1 1/2" x 4 1/2 opened flat
  • PRICE GUIDE  (Estimated Value)
    Yogi Berra - $50.00-$80.00
    Mickey Mantle - $75.00-$175.
     
    Very Good - Excellent condition
    Added premium with matches
 
 
NOTES:
 
    These "Me For Yoo-Hoo" advertising Match books were produced around 1960 by the Chicago Match Co., which specialized in Novelty "Book Match" advertising. In 1956 it was announced that Yogi Berra was named Vice President of the company through a 15 year contract, working in market development, sales promotion, and public relations. Berra received stocks, and little income, but would be provided bigger earnings after his playing days. Before the hiring of Yogi Berra, Yoo-Hoo had a hard distributing the product. Berra put the beverage company on the map and Yoo-Hoo became a household word.

 Berra not only recruited a number of investors to help finance a major production facility, but also enlisted the aid of many of his teammates, most important Mickey Mantle, to help promote the beverage. Their efforts were very successful. In a short time Yoo-Hoo became one of the most popular refreshments in America.

 The two Yoo-Hoo Matchbooks that were produced for the "Me For Yoo-Hoo" advertising campaign featured Yogi Berra on one, and Mickey Mantle on the other. The matchbooks  had two different offers on the inside. One was an offer for a book entitled "The Story of "Yogi Berra." The first edition story book was published in 1958, and by 1961 the 4th edition was printed. With the cover of the matchbook, and $2.50 cents, you received a copy through the mail. The 2nd had two offers. For .50 cents & the matchbook cover, you received an autographed kiddie baseball cap. The match book cover & 2.00 bought you an autographed regulation Major League baseball by either: Berra, Mantle, Skowron, Kubeck, Ford, or McDougald. The 1958 Story Book, and 1960 being McDougald last year with the Yankees loosely Dates the matchbooks to 1959-1961

 The outer cover of the "Me For Yoo-Hoo" Advertising matches were yellow, with brown printing, on light gray card stock. Older card stock sitting around the printing shop for some time accounts for the darker shades of gray. It is believed by some collectors that there were two variation made. The second color variation, light brown with dark brown printing. At this time there is no evidence of this. The porous quality of the cardboard used could and would absorb the yellow ink applied. The fading could happen in a short period of time after the printing, and quickly fade from dark yellow to pale yellow, to light brown to light beige, regardless of the exposure to light, which could also bleach out the yellow even further. There is no evidence of a second run using a different color.

 In his 1989 autobiography, Berra wrote: "One time I was in the office and the phone rang when no one else was around. I always answer a ringing phone, so I did. The woman who was calling asked if Yoo-Hoo was hyphenated. I said, 'No ma'am, it's not even carbonated."

 
 
Yogi Berra Mickey Mantle Yoo-Hoo Matchbooks
Mickey Mantle 'Me For Yoo-Hoo' Matchbooks Back of Yoo-Hoo Matchbook Yogi Berra 'Me For Yoo-Hoo'  Matchbook
Mickey Mantle ''Me For Yoo-Hoo" Matchbook Back of "Me For Yoo-Hoo" Matchbook Yogi Berra ''Me For Yoo-Hoo" Matchbook

Yoo-Hoo Match Book the story of Yogi Berra Offer 
Yoo-Hoo Match Book the story of Yogi Berra Offer

Yoo-Hoo Match Book Offers Autographed Baseballs & Caps 
Yoo-Hoo Match Book Cover Offers Autographed Baseballs & Caps

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