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This
is a vintage 1960s Yoo-Hoo Beverage Co.
"Me For Yoo-Hoo" Chocolate flavored
beverage can featuring illustrations of
bottle caps with the likeness of Yankee
stars Bobby Richardson, Mickey Mantle,
Yogi Berra, Tom Tresh, and Whitey Ford.
While many people recall Berra's
long-standing promotion of the
chocolate beverage, the drink was
actually invented many years earlier,
in the 1920s. It wasn't until Berra
became friends with the owner of the
company in the 1950s, that
Yoo-Hoo became a household word.
Berra not only recruited a number of investors to help finance a major
production facility, but also enlisted
the aid of many of his teammates, most
important Mickey Mantle, to help
promote the beverage. Their efforts
were very successful. In a short time
Yoo-Hoo became one of the most popular
refreshments in America and the chosen
drink of every diehard Yankees fan. Most cans found
today will have some rust, especially
around where the can was opend. A can without rust could sell for $300. plus. Woe
the days before the flip top can
opener.
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