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During the 1950s through to the 1970s,
Coca-Cola sponsored a series of sports
training films featuring famous
coaches. Local Coca-Cola distributers
were encouraged to buy the training
films and lend out to high school and
junior high teams or other interested
parties.
The 16mm films were produced by
Borden Productions Inc. Richard Borden,
a wildlife photographer had a long
affiliate with Disney Studios. Borden's
nature work led to commissions to
produce films for several baseball
teams; the Red Sox, Kansas City
Athletics, and Detroit Tigers. He also
shot several official World Series
films.
Each sports film has approximately 10-14 minutes of run time which
titles include: "Basketball
Defense," - "Basketball Team Offense"
with Coach Frank McGuire (1957) - The
4th in the series; "The Running Back"
with coach Bud Wilkinson; - "Football
Throwing On The Run;" - "Interior line
play," - The 10th in the series; "Fast
Break" with Fred Taylor(1961); -
the 11th in the series; "Tackling" with
coach Darrell Royal (1961); - the 16th in
the series "Sprinter" with coach Ed
Temple (1963); the 20th in the series
"Back Field Ball Handling" with coach
Darrell Royal.
Baseball related: "Batting and Bunting," and the 12th in the series;
"Pitching" with Yale Coach Ethan Allen (1962 Youtube Video below)
Ethan Allen, a Major League ballplayer
from the 1920s to the 1930s, also
designed the
All Star Baseball game, manufactured by
Cadaco Inc., in 1941. "Hitting a Baseball" with Ted Williams (1965).
The Red Sox batting instructor at the
time, Williams gives tips on selecting a
bat, grip, stance, position in the
batter's box, hand and wrist action,
timing, pivoting, and reflexes. The
film also shows Williams at the peak of
his playing career.
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