Jackie Robinson Magic Lantern Slide

This is a 1950 Jackie Robinson Magic Lantern Chesterfield advertisement glass Slide. Also known as Optical lantern slides they were used as a form of entertainment before there were movies and television. The slides were viewed by using an artificial light source and a combination of lenses (Magic Lantern) that would enlarged the small transparent images and projected them onto a wall or screen. Back in the day Oil lamps were used to illuminate the slides.

"Magic Lanterns" date as far back to the 1700s and earlier. While most magic lanterns were designed as simple wooden boxes fitted with a handful of precision brass parts, a few were ornately decorated with exotic painted scenes or engraved metal casings. The glass slides were also used as an advertising medium, inserted into magic lantern projectors at local movie theaters between acts when they changed the reels. These slides were used into the 1950's when the Magic lanterns were replaced with slide projectors.

The Jackie Robinson Chesterfield advertisement was part of a 1950 ad campaign that included endorsements by baseball greats such as Ted Williams, Stan Musial, Joe DiMaggio, Jackie Jensen, and Bucky Harris. This Magic Lantern glass slide ad pictures Jackie Robinson holding a pack of Chesterfield cigarettes, in uniform, with the Brooklyn Dodgers logos airbrushed out. The red background above the playing field reads "Take my tip - Smoke Chesterfield - much Milder" Bellow is Jackie Robinson's facsimile autograph, beneath reads: "Sensational Star Ballplayer, Brooklyn Dodgers." At the bottom read over a yellow background reads: "Always Buy Chesterfield, The Best Cigarette For You To Smoke, Milder much Milder"

1950 Jackie Robinson Chesterfield Magic Lantern Glass Slide


Reverse side of 1950 Jackie Robinson Magic Lantern Slide	1950 Jackie Robinson Chesterfield Magazine Advertisement

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