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  1978 "Reggie! It's Here." Press Kit Pinback Button
 
1978 "Reggie It's Here." Pinback Press Kit Button
Item Details
  • CIRCA - 1978
  • ISSUER - Standard Brands Inc.
  • SIZE -  3"
  • PRICE GUIDE - $15.00 - $20.00
    Excellent Condition

Information Provided by:
Keymancollectibles.com

 

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NOTES:
 
   It all started with a remark that Reggie Jackson made while he was still an Oakland Athletic. ''If I played in New York,'' he said, ''they'd name a candy bar for me.'' Just four months after "Mr. October" hit three home runs in game 6 of the 1977 World Series, in his first season with the Yankees, The Reggie Bar hit the market.

 This "Reggie It's Here." pin-back button was part of a press kit handed out at a Press conference and luncheon held at the Terrace Room of the Plazza Hotel in NYC, February 22, 1978, to introduce the Reggie Bar. The kit featured a folder filled with press photos of Reggie with the candy bar; a Yankees team photo, bumper stickers, pens, a variety of press releases, fact sheets and a framed commemorative signed Reggie Bar wrapper. The cover of the folder reads, "Standard Brands and Reginald Martinez "Reggie" Jackson cordially invite you to attend a press conference luncheon, Wednesday, February 22, 1978 from noon to 2:30 pm in The Terrace Room of the Plaza Hotel.

 On April 13, 1978, Opening Day at Yankee Stadium, the Bombers gave away thousands of "Reggie!" bars to fans. After Jackson hit a first inning home run, thousands of "Reggie!" bars rained onto the playing field, causing a five-minute delay while the grounds crew with some help from young fans that ran onto the field, gathered up the goodies

 The Reggie Bar is also the first candy bar named after a baseball player, although the Baby Ruth is a associated with Babe Ruth. The Curtis Candy Company also the makers of the Reggie Bar, approached Ruth to endorse a candy bar. "The Babe" wanted too much money so the company decided to name the candy bar "Baby Ruth," and consumers would still associate the candy bar with Babe Ruth.

 After Ruth launched a candy Bar of his own bearing the name "Babe Ruth," Curtis sued over the use of the name. Curtis claimed that the name of the Baby Ruth candy bar was inspired by President Grover Cleveland's daughter Ruth who died at the age of 12 from diphtheria. The court ruled in favor of Curtis, and Babe Ruth couldn't produce candy bars with his name.

 
 
1978 "Reggie It's Here." Pinback Press Kit Button

"Reggie It's Here." Button Back Reggie Bar Wrapper

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