Roger Maris Gold Mine

The Roger Maris Gold Mine ice-cream booster tab dates to about 1962 when Roger Maris became a spokesman for the product, following his record-breaking 1961 season. A number of contests were held using Roger Maris to promote Gold Mine Frozen Treats. The prizes varied from city to city but the rules were the same. Send in one wrapper of any Gold Mine frozen treat with an entry blank provided by a Gold Mine dealer; then Indicate the number of home runs Roger Maris will hit from opening day of the 1962 season through all official games to and including August 1st. It is likely that these booster tabs were provided to the dealers and given away with the entry blanks to promote the ice cream.

The metal tab at the top was used to be bent, and clipped over a label or pocket. The few that surface in the market are found with the tab folded over or broken off. The face of the button below a header that reads "Honorary" in white over blue, features a portrait image of Maris, with the text at the top, in blue, reading "Roger Maris" above the image, and Gold Mine® Booster" below. Illustrations of two different Gold Mine ice cream pops flank Maris' image.

1962 Roger Maris Gold Mine Ice-Cream Booster Tab


1962 Roger Maris Gold Mine Ice-Cream ad	Roger Maris Gold Mine Booster Tab Back

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