Joe DiMaggio Club TV Guide

The March 20, 1953 cover of New York regional TV Guide, features "Lucy's Neighbors Exposed," Picturing Fred and Ethel Mertz. The back pictures Joe DiMaggio's head on an illustrated pinstripe uniform, leaning on a bat. It lists Channel 4's, Sunday morning line up; "The Children's Hour" 10:30-11:30, "Magic Clown" 11:30-11:45, and "Joe DiMaggio Club" 11:45-12:00.

DiMaggio already signed to do commentary on Yankee games in April of 1952, on channel 11, signed on for a 15 minute series on NBC called "Joe DiMaggio's Dugout." The show sponsored by Buirtoni Macaroni, aired on Sundays from 11:45 AM to 12 noon, teaching fundamentals of the game to youngsters.

In 1953, DiMaggio joined the staff of Buitoni Foods Corp. as vice president in charge of public relations for the company's West Coast market. DiMaggio, who was a major stockholder of the company continued his television show, now called the "Joe DiMaggio Club."

The Joe DiMaggio Club with Bob Russell, was televised from NBC's Hudson theatre, 144 West 44th street New York. One noted show, that aired on Sunday, September 27 featured Ted Williams. Mickey Mantle was also slotted to guest on the show but there were no reports that Mantle showed up. On October 4, twenty-five Little Leaguers from Mount Vernon were on the show, when Joe's guest was Yankee infielder Jerry Coleman, who recently returned to the club after service as a pilot in Korea.

1953 TV Guide Joe DiMaggio Club TV Program Back Cover


March 20, 1953 TV Guide Cover	Joe DiMaggio Club Newspaper Ad

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