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In
1935 and 1936 Post Cereal "Winners"
promotion, advertised through a
newspaper comic strip campaign; when
you sent in a top from one 12 ounce,
yellow-and blue Grape-Nuts package,
with your name and address, to
Grape-Nuts, Battle Creek, Mich., you
received a Dizzy Dean Winners
membership pin, Winners membership
certificate and illustrated catalog of
"49 Nifty Free Prizes For Members Of My
Dizzy Dean Winners" (the 1935 catalog
had 37 "Swell prizes")
The Prizes offered in the
color illustrated catalog included Sports
equipment such as a baseball glove for
20 Package tops, or a football for 21
package-tops. Dizzy Dean prizes
included:
Autographed Portrait of Dizzy
Dean taken by the celebrated
portrait-photographer, Bachrach for 1
package-top; Dizzy Dean Lucky Rabbits
Foot for 2 package-tops, "How To Pitch"
book by Dizzy Dean for 2 package-tops;
Dizzy Dean Winners Baseball Uniform for
68 package-tops; Baseball Uniform Cap
for 7 package-tops; Baseball Shirt for
package tops; Baseball pants and Belt
for 34 package tops.
The catalog No. 7, Dizzy Dean 24-carat gold finish "Winners" ring, bearing
the likeness of Dizzy Dean, was made
available for 3 Grape-Nuts
package-tops. Some prizes were also made available for less package-tops, sent in with
money, or equal monetary amount in
postage stamps, or money orders.
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