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Sears Baseball
Equipment Brand Baseball
Bats |
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Item Details |
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MANUFACTURING PERIOD
1964-1978
MANUFACTURER
Louisville Slugger
for the Sears Roebuck
and Co.
Chicago, Illinois a
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From 1908 until 1961 Sears, Roebuck &
Company sold a wide variety of sporting
goods, under the brand name
"J. C.
Higgins." John Higgins was the manager
of the headquarters' office
bookkeepers, and consented to
Sears use of his name for a new line of
sporting goods. Since he did not have a
middle initial, Sears added the "C." In
1908, the Western Sporting Goods
Company (Wilson) began putting J.C.
Higgins on baseballs and baseball
gloves sold in Sears catalogs. As
documented by catalogs Louisville
Slugger made the baseball bats.
The
J.C. Higgins brand was retired when
Sears introduced the Ted Williams
brand of sporting and recreation goods
in 1962. The Sears branded baseball
bats were produced from 1964 to 1978,
along with the Ted Williams line. The
Logo on the baseball bats was used by
Sears from 1964 until 1984.
The Sears 1744 Professional line of baseball bat, Block letter player
endorsements Included; Jackie Robinson,
Yogi Berra, Ed Mathews, Hank Aaron,
Nelson Fox, Orlando Cepeda, Rocky
Colavito, Boog Powell, Tim McCarver,
Dick Mcauliffe, Brooks Robinson, and
Sears 1744 semi-Signature models; Alex
Johnson, and Tony Oliva.
Other models with the "Sears Baseball Equipment" center brand included;
the 1718 Leaguer line with block letter
endorsements by; Mickey Mantle, and
Roberto Clemente. The 1717 approved
Little League, and 1715 Softball bat.
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1964-1978 Sears
Brand Baseball Bats |
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1744 Sears Ton McCarver Baseball
Bat |
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1978 Sears Baseball Bat
Newspaper Ad |
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KEYMAN COLLECTIBLES
RELATED RESOURCES |
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