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1935 Yale Baseball outfit advertisement
1935 Yale Baseball outfit advertisement


  The Moneco Company of New Haven Conn Yale Brand Baseball Bats
 
Yale Brand - Moneco Company of New Haven Conn. Baseball Bats
 Moneco Company Yale Baseball Bat
Item Details

MANUFACTURING PERIOD
1940-1960's

MANUFACTURER
The Mortimer Newman Company
D.B.A
The Moneco Company

 

Information Provided by:
Keymancollectibles.com

 
 
NOTES:
 
    Incorporated in 1906 the Mortimer Newman Company, a manufacture of golf caps, conducted business as the Moneco Company of New Haven. Yale is the brand name for the Moneco Company, a manufacture of Juvenile sporting goods, baseball gloves, masks, punching bags, medicine balls, footballs, soccer balls, boxing gloves and similar items. By the 1940's the Moneco Co. was distributing their athletic equipment, which included baseball bats to drug, hardware and discount stores throughout the country.

 The Yale line of Athletic goods dates back to 1899, but it is not until about 1935, 1940 when the Yale baseball bats are advertised. Yale catalogs have not surfaced to accurately date their equipment, but there are some hardware store catalogs that do feature the Yale line of baseball goods. There are three different Yale center brands. Two (pictured above) are basically the same with the only difference being one has the model number inside the oval under the word Yale, the other below the oval. The third and most rare has Yale in the center oval, "Sporting" in the top border, "Goods" at the bottom. The Left border reads, The Moneco Co., the right border, New Haven Conn.

 Baseball Bat models include Player Block letter endorsements: Official League Ott Style, W250 Mize Model, Big Leaguer, K120 Mickey Mantle Model, Big Leaguer, K170 MEd Mathews Model, Major League, K170 Richie Ashburn Model, No. H23 Semi-Pro, No. H25, Champion, No. K4 Special, K43 Special, K45 Regulation, K50 Regulation, K70 Official Softball, H65S Official Softball.

 
 
Moneco Company of New Haven Conn Yale Baseball Bat
 Yale brand Moneco Company of New Haven Conn. Baseball Bat  

1940 Rexall Drug stores Yale Sporting Goods Ad
1940 Rexall Drug stores Yale Sporting Goods Ad

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