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MARATHON

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1930 Montgomery Ward Catalog
1930 Montgomery Ward Catalog

1933 Montgomery Ward Catalog - Shield Logo
1933 Montgomery Ward Catalog

 
 
Marathon Baseball Bat Dating guide 
    Montgomery Ward sold the privately branded Marathon line of baseball bats, that were made by Hillerich & Bradsby up until or around the 1960's, and  used different center brands in their history. The Logo samples pictured below are dated to the approximate eras they were used. By matching the samples with the logo on your bat you could approximately date to that era. Although the total years each label was used has been estimated, they do appear in chronologic order. Information will be added as it becomes available.  

Sample   Manufacturing Period
Description

1920's Marathon baseball Bat label   
1910's -1920's Bat Manufacturing Period
 This is the earliest center brans used by Montgomery Ward line of Marathon baseball bats It can be positively identified to the 1910's-1920s era. The center brand logo is a simple Shield design with the brand name "MARATHON" (slightly arched) with the word "TRADEMARK" below followed by the catalog number at the bottom.

1930s Marathon Brand Baseball Bat center brand   
1920s - 1934 Bat Manufacturing Period
 This Marathon Shield logo center brand is seemingly identical to the era before but "REG.U.S.PAT.OFF." replaces "TRADEMARK" below the 'MARATHON" brand name which is now aligned true from left to right with the first two, and last two letters slightly extended at the bottom. The catalog number is again at the bottom. It is uncertain as to the number of years this logo was used outside of the dating to the late 1920's. and into the 1930's.

1950's Marathon baseball bat mabel   
1935-1940s Bat Manufacturing Period
 This center brand shows up in the 1930's (as identified by the logo on the 1935 catalog cover below) -1940's. The Shield logo is no longer used. The Brand Name "MARATHON" is centered between a designed Montgomery "M" at the top and a designed Ward "W" at the bottom. The 4 digit catalog number (not pictured) is below the logo.

1940's Marathon Baseball Bat Label   
1940's-1960s Bat Manufacturing Period
 This logo was used in the 1940's through to the 1960's. The "MARATHON" brand name is centered in a circle sandwiched between a Montgomery "M" above and a Ward "W" below centered between a star on the left and a star to the right. The top of the circle reads "SPORTING" the bottom reads "GOODS" The catalog number is below and outside the circle. (not pictured)

1970's Montgomery Ward - Wards bat label   
1960's-1970's Bat Manufacturing Period
 Sometime during the mid 1960's Montgomery Ward no longer used the Marathon label, but they still used Hillerich & Bradsby to manufacture the bats. Specially branded Hillerich & Bradsby labels with 4 Trapezoidal shapes at each corner giving the appearance of an oval, were used to be sold at various department stores and mail order companies such as Montgomery Ward. The Montgomery Ward bats can be identified by the catalog number used, starting with the "60" prefix. and a "Montgomery Ward Powered" stamping to the right of the center brand.

Montgomery Ward History

  Montgomery Ward is a mail order and department store retailer, that operated between 1872 and 2000. Montgomery Ward Carried a Small line of sporting goods through the years that included a the private labeled Marathon Brand, Hawthorne, & (Wards/Hawthorne), as well as a Montgomery Ward brand that included gloves imported from Korea and baseball bats with the Hillerich & Bradsby Co. branding.

Montgomery Ward sold the privately branded Marathon line of baseball bats, that were made by Hillerich & Bradsby up until or around the 1960's. By the 1970's Wards carry a baseball bat line with the Hillerich & Bradsby department store logo.

Catalog References
 
1916 Montgomery Ward Catalog 1921-1922 Montgomery Ward catalog 1931 Montgomery Ward Catalog 1935 Montgomery Ward Catalog MW Cover
 Montgomery Ward
Catalog 1916
Montgomery Ward
Catalog 1921 & 1923
Montgomery Ward
Catalog 1931
Montgomery Ward
Catalog 1935
 
 
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