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In April of 1939, Karl McCready won
the title of the "Typical American
Boy." Selected by a committee of judges
headed by Dale Carnegie, Karl was in
competition with 25,000 other boys, and
received a lifetime contract to be
"Popsicle Pete," a living Trademark.
Popsicle Pete was introduced on the
radio program Buck Rogers in the 25th
Century as having won the "Typical
American Boy Contest." The character
told listeners that they could win
presents by sending wrappers from
Popsicle products to the manufacturer.
Pete continued to appear in the
company's advertising campaigns for
over 50 years.
In 1948, Bob Feller teamed up with "Popsicle Pete," appearing on
nationwide radio broadcasts reaching a
total listening audience of more than
32 million, telling the story of
Popsicle's fight to curb juvenile
delinquency. That same year the
Popsicle Pete trademark logo used on
the glove was changed, with Pete now
wearing a marching band leader uniform.
Feller also helped promote the Popsicle
Pete premiums that were offered in the
prize catalog
Popsicle Pete's 1949 Giant Gift List included three baseball related
prizes. For 50 popsicle bags, or .10¢ &
10 bags you received #10 Bob Feller
Pencil. "Made like a baseball bat.
Autographed by the ace pitcher of the
World Champion Cleveland Indians." For
500 popsicle bags, or $1.00 & 25 bags
you received #41 Fielders Glove.
"Genuine tough rawhide leather shaped
pocket for future Major League stars."
For 300 popsicle bags, or .60¢ & 25
bags you received #50 Bob Feller
Baseball. "Regulation ball, sturdy
horsehide cover "Fire Ball Ace" Bob
Feller autograph model."
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